Digital Transformation Examples

Digital transformation is a critical aspect of modern businesses. Many software companies can list numerous benefits and describe how they can improve your business. However, nothing speaks louder than real examples of this innovation in other organisations.

What is digital transformation? Digital transformation is the process of using digital technologies to create new or modify existing business processes, cultures, and customer experiences to meet changing business and market requirements.

It is essential to note that digital transformation is not just about using digital technology to do what you already do. It is about looking at what you want to do or are currently doing and seeking to improve that experience using digital technology.

At Allsop Software, we believe that you should not pursue digital transformation just because you think you need to appear modern or because your competitors are doing it.

👉 While these can be valid reasons, the primary goal of any digital transformation project should be to improve your processes, your customers, or our planet.

Before we dive into specific companies and their examples, we must note that digital transformation has disrupted many industries.

• E-commerce – allowing buyers to browse and shop items anytime, from anywhere.
• Online banking – from day-to-day banking to applying for loans and mortgages, all without stepping foot in a branch.
• Streaming services – be it music, TV shows or movies – are all instant and available for rental or purchase.

These industries have all been disrupted by digital transformation. However, they have one thing in common – the results provide clear improvements for customers. It allows them to get what they need from the comfort of their homes with more choice and lower-cost offerings than traditional methods.

Therefore, it is crucial to understand how digital transformation can benefit your business.

We have identified 3 businesses that have successfully implemented digital transformation and are now benefiting from it daily. 

Digital Transformation Examples:

1. Starbucks, and their revolutionised customer experience.
2. McDonald’s with unbiased voicebot experience.
3. Walmart and their data-driven strategy.

Example 1. Revolutionised Customer Experience from Starbucks.

Digital Transformation Examples.

Starbucks is a prime example of how digital transformation can revolutionise the customer experience. Founded in 1971, the company from the very beginning was interested in the latest innovation and was always curious about implementing them for their customers’ benefit.

In order to bring the latest technology to their customers, Starbucks has pursued various strategies. For instance, they were one of the first companies to utilise AI-powered personalised product offerings and discounts, mobile ordering, and loyalty programmes.

Through these efforts, Starbucks has been able to maintain a strong relationship with their customer. Moreover, they created a personalised experience that caters to their customer’s unique needs.

Why is it a successful Digital Transformation approach?

One of the key reasons behind Starbucks’ success in digital transformation is their ability to adapt to changing circumstances.

During the pandemic, when many businesses were forced to shut down, Starbucks utilised their online ordering system and continued their services by delivering products directly to customers’ homes.

By doing so, they were able to maintain their customer base and continue providing their products and services even in the face of adversity.

What can you take away from it?

Looking at Starbucks’ approach to digital transformation, there are many key takeaways for other businesses. While digital transformation can seem like a daunting and never-ending process, companies can still find aspects of their business that they can improve as they go along.

👉 For example, businesses can implement a loyalty programme with different discounts, benefits, and referral schemes to retain their customers.

This will give customers a feel of personalised attention from the business, which can help to keep existing customers and attract new ones.

By taking a customer-centric approach and embracing digital technology, businesses can revolutionise the way they interact with customers and provide a better overall experience.

Example 2. Unbiased Voicebot Experience with McDonald’s.

Digital Transformation Examples.

McDonald’s is a company that has always been at the forefront of the fast-food industry. They were pioneers in the drive-thru experience, allowing customers to quickly and easily order food without ever leaving their cars.

But as the world has become more digital, McDonald’s has continued to innovate and embrace new technologies to improve the customer experience.

One example of this is their embrace of the 3 D’s principle – Digital, Delivery, and Drive-Thru – back in 2014. This principle has driven much of their digital transformation efforts in recent years and has led to a number of innovations in their drive-thru experience.

For example, customers can now place their orders through a Voicebot, which uses AI to predict their orders based on their car registration plates.

But McDonald’s is not just using modern technology to improve the drive-thru experience.

They have also introduced a voice-automated application process for job candidates, allowing them to fill out any necessary forms using a voicebot. This not only streamlines the recruitment process, but also makes it more unbiased and provides an equal experience to all candidates.

So how can this digital transformation experience align with your business?

The possibilities are endless! Voicebot technology can be used to improve the customer experience in a variety of industries, from retail to healthcare. It can also be used to power up your recruitment efforts, making the process more efficient and unbiased.

👉 By taking a page from McDonald’s book and embracing digital transformation, you can stay ahead of the curve and provide a better experience for your customers and employees alike.

Example 3. Data-driven Walmart Strategy.

Digital Transformation Examples.

In the current market, traditional retailers are facing fierce competition from online shopping giants like Amazon. To stay ahead of the curve, Walmart has implemented a digital initiative, transforming it into a data-driven business with a sharp focus on analytics.

This approach has proven to be successful for several reasons.

Walmart now utilises Big Data and Artificial Intelligence to analyse customer behaviour and identify changing trends in shopping patterns. By doing so, they can offer products that customers are more likely to be interested in.

Furthermore, Walmart can use Big Data to optimise its supply chain, ensuring that the right products are in the right place at the right time.

What can you take away from it?

For businesses with multiple locations, adopting a data-driven approach can offer numerous benefits.

👉 By analysing data on product popularity and customer preferences, businesses can make informed decisions about what products to stock and how to improve customer experience.

Allsop Software has developed a software platform with Predictive Analytics that can help businesses understand why clients leave and how to predict it, as well as when the next busy season will be and what products to have in stock. If this sounds like something your business could benefit from, please don’t hesitate to contact us to see how we can help.

Conclusion.

Digital Transformation Examples.

In conclusion, digital transformation is a critical aspect of modern businesses. It can bring numerous advantages for businesses, such as increased productivity, improved efficiency, and cost savings. By embracing digital transformation, businesses can stay competitive and meet the ever-changing market requirements.

Therefore, it is imperative to understand how digital transformation can benefit your business and how it has disrupted various industries. Starbucks, McDonald’s, and Walmart are prime examples of companies that have embraced digital transformation and have witnessed significant changes in their processes, customers, and the planet as a whole.

If you want your business to succeed, here at Allsop Software we are committed to helping businesses leverage digital technology to drive innovation and growth.

Our team of experts can guide you through the digital transformation journey, from identifying the right technology solutions to implementing them efficiently. Contact us today to learn more about our digital transformation services and how we can help your business succeed.