Allsop Secures £1.2M European Contract to Deliver AI-Powered Pricing Innovation

Allsop is proud to announce a significant new customer win, a £1.2 million contract with a leading European food distributor. This milestone marks a major step forward in our mission to transform order management and pricing strategies across the food and beverage sector using intelligent automation.

Pictured (L-R) are Micheal Phillips, Client Executive, Invest NI; Elaine Curran, Director of Trade and Investment, Invest NI; Ian Topping, Director, Allsop; Dr Vicky Kell, Director of Innovation, Research & Development, Invest NI

Under this new partnership, Allsop’s dynamic pricing module will be fully integrated into the distributor’s operations. The aim: to help them react faster to market conditions, maintain competitive pricing, and boost internal efficiency by reducing manual processes and errors.

At its core, the Allsop pricing module is part of a broader AI-driven platform designed to modernise the way businesses handle complex order and pricing workflows. Our technology leverages real-time data and automation to give businesses greater visibility, reduce operational costs, and ultimately drive smarter decision-making.

This success reflects not just the growing demand for intelligent automation, but also the strength of our R&D efforts. Supported by Invest Northern Ireland’s Research and Development Grant, our software has evolved into a powerful, flexible solution that can scale across regions and sectors.

“Invest NI supports our innovative drive leading to new sales in Great Britian and Europe via the commercialisation of our AI platform. ” – Ian Topping, Director, Allsop 

This new partnership reaffirms Allsop’s position as a trusted software provider for businesses looking to modernise and future-proof their operations. It also highlights how innovation in Northern Ireland is having a global impact, one customer success story at a time.

Read the original announcement from Invest NI here

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