Did you know that 90% of the data in the world today has been created in the last two years?

Every day, we create around 2.5 quintillion bytes of data, and this pace is only accelerating with the growth of the Internet of Things (IoT).

Considering this ever-growing pool of data, the field of data science has become increasingly popular. Data science is defined as an interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.

When applied to your business, data science offers the opportunity to uncover actionable insights from the ocean of data available. Businesses are increasingly leveraging data to improve decisions and devise strategies, with data science being at the core of this due to the overpowering need to structure, process, and analyse big data.

Continue reading to discover five ways to apply data science within your business.

 

To Enable Improved Decision Making

Data science has transformed the field of business intelligence. Data scientists can offer their expertise in driving business decisions. This includes identifying problem areas, quantifying data, implementing predictive tools, and translating insights into meaningful action. In essence, data scientists are strategic advisors and analysts for your organisation’s senior management.

 

To Enhance Product Relevance and Quality

Customer satisfaction is imperative for any business. Data scientists can analyse market trends, customer reviews, and make comparisons with competitors to provide meaningful recommendations. These recommendations help businesses like yours to make necessary modifications to their existing products and offer new, more relevant services. Today, more than ever, consumer trends are changing rapidly combine this with the effects of Covid-19 restrictions and these insights can prove invaluable to helping businesses pivot and survive.

 

To Ensure Best Recruitment

One of the biggest booms of data science has been introducing automation to businesses. The recruitment process has become a lot easier and more efficient with automated technology. For example, businesses no longer have to waste energy and workforce on mundane jobs like CV screening and candidate selection. Data science utilises analytical algorithms to sort potential candidates.

Furthermore, data science could be introduced to analyse data points available on social media and job sites’ databases. This would allow your HR team to look for candidates who are not only qualified but also aligned with the organisation’s culture.

 

To Deliver Improved Staff Training

It is essential for any business to keep its employees up to date with its products and services. Data science can help by drawing insights in a presentable and comprehensive manner. The knowledge gained by employees can be used to drive action. This creates a smart, savvy team of productive people who are capable of addressing key business challenges.

 

To Identify Your Target Audience

Every business collects copious amounts of customer data through surveys, social media actions, website visits, etc. The ever-accumulating data poses a challenge of how to best analyse and leverage it. Data science solves this problem by structuring and combining data to generate insights. This helps with the identification of key groups and customer demands. Enabling you to modify your services or adapt your marketing strategy to cater to these demands, thereby increasing profit margins.

All businesses are becoming more and more data-centric today. As a result, you can’t afford to overlook the role of data science in your business. Data scientists process, analyse and add value to businesses by utilising statistics and scientific methodology. They derive meaningful insights from the expansive data available that drives action and business decisions. 

If you want to find out more about the data science services we can provide, drop us a message here

About the Author

Claire Carson

Claire Carson

Claire has been with Allsop since 2015. Working in the team as the Marketing Manager, responsible for the marketing of the Allsop brand and our wide range of solutions.

Outside of work, Claire likes to keep active and rewards this with plenty of trips to her favourite restaurants.

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