Digital Transformation. 3 Key Aspects.

97% of professionals agreed that organisations will not remain competitive unless they radically adapt to the demands of the digital era. Thus, implementing digital processes is becoming a necessity rather than a choice.

However, many companies are not ready to change their businesses when it comes to digital transformation. Some might have limited information regarding the topic, and some are simply not aware of the transformation’s benefits. Nevertheless, most companies recognise the need for digitalisation, but are not yet ready to commit to the change.

In this article, we will cover the three main aspects of digital transformation and how your business can benefit from this digital trend.

 

3 Key Aspects of digital transformation:

• Aspect 1. Digital transformation is a long process
• Aspect 2. Be aware of customer expectations
• Aspect 3. Know employee expectations

Digital transformation is a long process.

Digital Transformation. 3 Key Aspects.

As a department manager or business owner, it is understandable that you may have high expectations for new tools and technologies. However, when it comes to digital transformation, it is important to have realistic expectations and be prepared for a longer journey.

While it is possible to see immediate benefits from some digital solutions, such as improved communication or streamlined processes, the full impact of digital transformation can take time to manifest.

In fact, based on our own experience implementing automation into customer processes, it typically takes between 6 and 12 months to start seeing significant results. This is due to a variety of factors, such as the time it takes to fully integrate the new technology into existing workflows and training employees on how to use it effectively.

Additionally, the main differentiator of digital transformation success is realistic expectations on how digital processes can help your company become more progressive and modern. However, the question remains, how can businesses do this successfully?

In our recent blog post, we identified 3 main steps to start on your digital transformation journey, including defining your goals, evaluating your business processes and finding the right software partners. Check it out here to get a better understanding of the digital transformation process.

New customer expectations.

Digital Transformation. 3 Key Aspects.

In today’s fast-paced and digitally-connected world, it has become increasingly important for companies to not only provide high-quality products and services, but also to meet the ever-evolving customer expectations. Customers now demand frictionless, quick, and easy-to-use processes in every aspect of their lives, including their interactions with businesses.

Both B2B and B2C market users have become highly focused on not just the quality of the product or service, but also on its delivery. They expect a seamless and intuitive experience when engaging with a business, whether it be through their website, mobile app or in-person interaction.

We have covered how you can improve your customer experience with digital transformation in this blog post.

In order to meet these expectations, businesses must be ready to deliver their products and services with the same level of ease that it takes to type a text or play a video game. This means that teams need to be prepared to revolutionise their existing processes, which involves embracing new technologies, automating processes, and streamlining workflows.

By undergoing a digital transformation, your business will be able to provide a superior customer experience, which will ultimately lead to increased customer satisfaction and loyalty. It will also help you stay ahead of the competition and remain relevant in a constantly changing business landscape.

New employee expectations.

Digital Transformation. 3 Key Aspects.

In the past, companies used to have a board of senior leaders who had exclusive access to inside information and were responsible for decision-making processes. However, in today’s world, employees expect more from their workplace. They want to be part of a transparent company where everyone has access to the same data.

This not only makes working processes easier but also means that employees are expected to be heard and have their opinions considered during decision-making processes. This sense of inclusivity and transparency can help build a positive work culture and increase employee satisfaction.

Therefore, to attract and retain the best talent, a company must have a system in place that allows for collaborative work and transparency of data. This can include regular team meetings where everyone has the opportunity to share their ideas, access company data and financial information, and open communication channels between employees and management. By fostering a culture of transparency and collaboration, a company can create an environment where employees feel valued, respected, and empowered to contribute to the success of the company.

Conclusion.

In conclusion, digital transformation is no longer a choice but a necessity for businesses to remain competitive in the digital era. Although many companies are hesitant to commit to this trend, understanding its three key aspects – the lengthy process, customer expectations, and employee involvement – can help businesses provide a superior customer experience, stay ahead of the competition, and create a positive work culture that attracts and retains the best talent.

If you are searching for a software partner who can help drive your business towards success with the latest digital transformation tools, do not hesitate to contact us!